Reebok is a global fitness brand known for helping usher in a fitness movement that forever changed the way we look at sportswear. With a history of pushing boundaries and being on the forefront of innovation, their current focus is set on changing the way shoes are made and reinventing the factory floor. Through their Liquid Factory, Reebok making shoes without using molds and utilizing Essentium’s High Speed Extrusion (HSE) 3D Printer in the process.

In this webinar, we talk with Reebok's additive manufacturing lab manager to learn how Reebok transitioned from using 3D printing for prototyping to incorporating 3D printing on the factory floor to transform their production process.